This a quick video explanation of vertical integration and horizontal consolidation. What’s so great about this video is that he uses “Head, shoulders, knees, and toes” in one of the explanations. How often do you get to use that in class?! There are some excellent visual memory cues! You can show this video in class or use the explanation and make it your own! It would be great in Economics, but also for teaching about how Rockefeller and Carnegie structured their businesses.
